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The Mission Of MODERN EARTH Finance Is To Advance The Green Revolution.

Our mission is to educate individuals and businesses about the positive financial value of ‘going green’ and to facilitate the funding of their projects through any means necessary. MODERN EARTH will apply a green Ethos to everything our company does, from company practices, to how we treat our customers, to the products we offer.


Modern Earth Finance provides traditional mortgage broker services and also specializes in clients who are building green, or making their existing houses healthier and more energy efficient. Modern Earth provides education and outreach in green building and home efficiency, performs advocacy for green building adoption to large and small institutions. Modern Earth is currently presenting their workshop The Modern Earth 25%House Workshop Which introduces a methodology to discover the value of energy efficiency for the home owner. We show first how to determine the right financial model, and see what projects are affordable and appropriate, then how to take the first steps, what to do over time.

Transitions are messy. Many individuals want to act but don’t know how. Our goal is to lead clients through the incentive programs, competing products and media hype to formulate a decisive action plan.

Combining our experience in finance and green building Modern Earth helps our clients put together the right team of professionals for each project and obtain the best funding solution.

Project by project, property by property MODERN EARTH wants to facilitate the transformation to a healthier, sustainable world.


Who We Are:
Joel Baral, Principal: In 2002 Modern Earth Founder Joel Baral entered Real Estate Finance and after one year and $30,000,000 in fundings, he joined several industry veterans to found Concierge Financial Services, Inc. a boutique residential firm that funded $350,000,000 in its first five years. Joel Baral become one of the first lenders to be accredited by the U.S. Green Building Council as a LEED® Green Building Professional, working with fellow green building professionals on the impending shift toward moving toward sustainability, and environmental living.
Joel@ModernEarth.com

Jeff Bricmont, Principal: Joined Modern Earth as a principal in 2007 after a career in television. Most recently he consulted for media companies and managed a film production service company. His interest in sustainable building and a healthier environment brought him to Modern Earth.
Jeff@ModernEarth.com



15821 Ventura Blvd. Suite #565, Encino, CA 91436 | Phone: 818.933.2913 | Fax: 818.325.8883

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